Image Consultancy Essentials Course

AICI 3.2 CEU / 18、19、20、21、22、23 Nov 2021 (6 days)

Course Introduction

In recent years, China's image consulting industry has been developing quickly. Demand for image consultants in the market has been on the rise. Nevertheless, due to a lack of internationally qualified professional training courses, there has been a supply deficit. In order to help the Chinese image consulting industry to have more professional and comprehensive development, AIM™ in Singapore established its AIM™ Hong Kong campus in August 2015. AIM™ provides a series of AICI-certified professional image consulting courses taught by Hong Kong's first internationally certified image master AICI CIM Priscilla Chan in Hong Kong.

"Image Consultancy Essentials Course" is the foundation course for image consultants. With simple and to-the-point methods, image expertise and techniques are shared with students to enable them to apply what they have learnt and help their clients within a short time. Upon completion of the course, students can attain 3.2CEU, laying a solid foundation for their future AICI CIC test.

Tutor Profile

Priscilla Chan
The first Certified Image Master in HK
Internationally Certified Etiquette Expert
Founder of P.C. Image Consulting
Director of AIM Greater China

Priscilla is a Certified Image Master by the Association of Image Consultants International(AICI CIM). She was the president of AICI Hong Kong Chapter. Since founding P.C. Image Consulting in 20013, Priscilla has served over 100 internationally famous corporations. She was appointed by CHANEL as its Asia Pacific (Hong Kong, Mainland China, Taiwan, Singapore, Malaysia, Thailand, Korea) image and etiquette trainer for five years. Apart from that, Priscilla has dedicated herself to training outstanding image consultants and etiquette trainers. Her students come from all over the country (Beijing, Shanghai, Wuhan, Dalian, Qingdao, Shenzhen, Guangzhou, Xinjiang, Suzhou, Yunan…etc.) During her students' journey to establish their image career, Priscilla has provided continual help and guidance. Some students said she is 'the most empathetic etiquette trainer' and 'the most acute image expert'.

Priscilla is not only dedicated to servicing companies and individuals, contributing to the image industry; but she has been promoting the image industry's development in China, enabling image to help more people create a better future. In 2015, she founded Academy of Image Mastery (AIM) with Singapore-based image master Christina Ong, facilitating Chinese image consultants to have an international and integrated platform; nurturing image consultants with international vision and standards. In 2016, Priscilla organized and hosted the first Qingdao International Image Conference and received strong recognition from the government and community. She was regarded as a forward-thinking image leader. In 2019, Priscilla was awarded AICI IMMIE 2018-2019 Award for Inspiration. In 2021, certified by Association of Image Consultants International as the first Certified Image Master in Hong Kong. Over her 18 years as an image consultant, Priscilla has spared no pain helping and inspiring people with image needs to explore their potential and fulfil their dreams. People from all walks of life who received Priscilla's training on image potential are deeply encouraged and inspired! Naturally, Priscilla has become one of the most popular international image master in Asia.

Course Features
AICI CEU Approved logo

The training course is recognized by the Association of Image Consultants International (AICI) in the United States and contains 3.2 CEUs (Continuing Education Units). It lays the foundation for image consultants to obtain AICI certification.


Small class (10 people/class) taught in Mandarin ,Interactive teaching + professional theory + practical exercise,Teaching colors in an in-depth but simple way/ Theories of style and techniques sharing.


Free AIM professional color analysis tool worth HKD6,000,Color/Style testing and analysis chart for your future jobs.


60 days of post-course follow-up consultation. Graduates can raise any questions regarding this course and contact the trainer for discussion within 60 days upon the course completion.

Course Outline

Day 1

Basic Color Theories

  • Basic color theories

  • Analysis and application of body colors

  • Conducting color analysis using color analysis tools

  • Color psychology and its application

Day 2

Color System and Analysis Process

  • Development of color systems – understanding different color systems and practicing the analysis process

  • Four matching systems of colors and their application

Day 3

Basic Elements of Style

  • Lines and weight.

  • Body type, body proportion analysis and evaluation.

  • How to dress to showcase strengths and hide weaknesses based on body type.

  • Face shape analysis and application.

  • Body type analysis and dressing techniques.

Day 4

Seven Major Styles and Dressing for Occasions

  • Understanding features of different textiles

  • Textile features and application on different body types

  • Elements, principles and application of design

  • Seven major styles and their application

  • Dressing for different occasions

Day 5

Overview of Men's wear and AICI

  • Four types of male body shapes

  • Dressing tactics for men – showcasing strengths and hiding weaknesses

  • Types and textiles of suits

  • How to select shirts based on different face shapes

  • How to match and tie a tie and fold a pocket square

  • Men's matching principles

  • Men's wear for different occasions

  • Introduction to AICI of the United States and its value

Day 6

Wardrobe Management and Shopping Tactics

  • Importance of wardrobe management

  • Three important steps of wardrobe management

  • Wardrobe evaluation and planning

  • Physical and online shopping tactics

This course has been approved by the Association of Image Consultants International (AICI) to contain 3.2 CEUs. The course includes AICI image consultants' standard care skills and knowledge – it will be suitable for individual or corporate image training needs. After completing this course, the certificate issued by AIM will be different from the professional certification of AICI (which should be obtained separately from AICI).

If you wish to know more about AICI certification, please visit AICI's official website:


Four-season mobile color boards – each AIM ColourSmart™ four-season mobile color board is specially designed for Asian. It is for matching dressing colors, making your wardrobe planning and color coordination an easy job.

Color Drapes - AIM ColourSmart™ color drapes are professional color analysis tools to support your color analysis demonstrate for yourself or a group.

Client Color Swatch – using the design of the wardrobe color system to help your clients bring the best colors into their wardrobe. It is easy to carry and is an excellent shopping guidance for your clients.

AIM Spot-On™ Value Ruler – the value ruler has clear color value with specially designed observation holes to raise the objectiveness of your color analysis and help you do your test more accurately.

Client Color Workbook – designed for image consultants to help them discover their best colors and understand the basic principles of dressing. It is only for AIM ColourSmart™ certified colorists.

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